The Myth of the Garage

The Myth of the Garage

By Dan Heath & Chip Heath

  • Category: Small Business & Entrepreneurship, Books, Business & Personal Finance, Management & Leadership
  • Type: ebook
  • Release Date: 2011-11-08
  • File Size: 2.11MB
  • Author: Dan Heath & Chip Heath
  • App Ratings: 4/5 (235 App Reviews)

Score Ratings: 4
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The Myth of the Garage Details

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
• Why your gut may be more ethical than your brain (“In Defense of Feelings”)
• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)
• And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
 

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